Apple is rumored to be launching its own mixed reality headset in 2023, and recent reports suggest that Cupertino is in its final stages. The biggest issues facing the company are content and software, Bloomberg’s Mark Gurman reveals, and there are already job openings for staff in the technology development group working on the headsets.
The key leader past and present is moving into a mixed reality project codenamed Oak. Dave Scott, a former senior Apple executive who worked on the self-driving car team, is now brought on board to the headset team. Yaniv Gur, who has been Apple’s senior engineering director for 20 years, was also encouraged to “build a suite of productivity apps”.
Apple is looking for people who can work to “develop tools and frameworks to enable connected experiences in 3D mixed reality worlds” as well as “who can create digital content for augmented and virtual reality environments.” .
The new mixed reality headset will likely rival what Facebook is doing with its Metaverse. The market launch of this product next year will be very expensive and initially aimed at professional users and developers.
- Several job postings show that Apple is stepping up its work to bring content to devices. The company is looking for software engineers with experience in visual effects and game asset networks who can create digital content for augmented and virtual reality environments.
- The listing also indicates that Apple wants to create a video service for headsets that will include 3D content that can be played in virtual reality.